CRM prices change more often than most reviews do. That’s why so many articles still quote numbers that are a year or more out of date.
This page tracks what 19 popular CRMs actually cost today, straight from each vendor’s own pricing page. Every row shows the free plan, the paid tiers, how you’re billed, and the catch that the headline price doesn’t mention.
We re-check every price each month and log what changed at the bottom of the page. If you’re comparing CRMs for your own business, or you write about them and need a current number to cite, this is the page to bookmark.
All prices are in USD, per user (or seat) per month and billed annually unless noted. Last verified: 11 October 2026. No vendor paid for placement on this page.
What Many CRM Reviews Still Get Wrong
These are the numbers we most often see quoted incorrectly elsewhere. Each one is checked against the vendor’s pricing page on the date shown.
- HubSpot’s free CRM is not “unlimited users”. HubSpot’s pricing page says the free tools are free for up to 2 users (verified 11 Oct 2026).
- HubSpot Starter is $20/seat/month, not $15. The list price is $20/seat/month. HubSpot also shows a promotional price of $7/seat/month for new customers, but many sources still quote the older $15 figure.
- HubSpot Professional has required onboarding fees. Marketing Hub Professional costs $800/month (annual) plus a one-time $3,000 onboarding fee. Sales Hub Professional costs $90/seat/month plus $1,500.
- Salesforce now lists a $0 “Free Suite”. It appears in the Sales Cloud comparison table at $0/user/month. The pricing page doesn’t state its limits, so check them before planning around it.
- Creatio has a $10,000/year minimum. Per-user prices look low ($40 and $75), but new customers must spend at least $10,000 a year, and the standard contract term is 3 years.
CRM Prices at a Glance (October 2026)
Scroll sideways on mobile. The “Source” column links to each vendor’s official pricing page, so you can check any number yourself.
| CRM | Free plan | Entry paid plan | Mid tiers | Top tier | Billed by | The catch | Source |
|---|---|---|---|---|---|---|---|
| HubSpot | Yes — 2 users | Starter $20/seat ($7 new-customer promo) | Sales Hub Pro $90/seat; Marketing Hub Pro $800/mo (3 seats) | Sales Hub Ent. $150/seat; Marketing Hub Ent. $3,600/mo | Seats; Marketing Hub also by contacts | Pro onboarding $1,500 (Sales) / $3,000 (Marketing); Ent. $3,500 / $7,000 | hubspot.com |
| Zoho CRM | Yes — 3 users | Standard $14 | Professional $23; Enterprise $40 | Ultimate $52 | User | Annual prices; monthly billing costs more | zoho.com |
| Bigin by Zoho | Yes — 1 user | Express $7 | Premier $12 | Bigin 360 $18 | User | Pipeline-first CRM; fewer modules than Zoho CRM | bigin.com |
| Pipedrive | No — 14-day trial | Lite $14 | Growth $24; Premium $49 | Ultimate $69 | Seat | Some features sold as paid add-ons | pipedrive.com |
| Freshsales | Not shown on pricing page | Growth $9 | Pro $39 | Enterprise $59 | User | Add-ons: branded documents $19/user, Freddy AI Agent $49/100 sessions | freshworks.com |
| Salesforce | Free Suite $0 (limits not stated) | Starter Suite $25 | Pro Suite $100 | Sales Cloud Core $195; Advanced $395; Max $550 | User | Pro Suite and above billed annually | salesforce.com |
| monday CRM | No — free trial | Basic $12/seat ($18 monthly) | Standard $17 ($25 monthly) | Pro $28 ($41 monthly); Enterprise: quote | Seat bundles | Sold in seat bundles, not single seats | monday.com |
| Close | No — free trial | Solo $9 | Essentials $35; Growth $99 | Scale $139 | User | Calling and SMS usage billed on top | close.com |
| Nutshell | No — 14-day trial | $13 | $25; $42; $59 | $79 | User | Annual billing saves 15% | nutshell.com |
| Less Annoying CRM | No — free trial | $15 (one plan) | — | — | User | No real catch — one flat plan | lessannoyingcrm.com |
| Creatio | No — free trial | Growth $40 | Enterprise $75 | Unlimited: custom quote | User | $10,000/year minimum; standard 3-year term | creatio.com |
| ActiveCampaign | No — 14-day trial | Starter $15/mo | Plus $49/mo; Pro $79/mo | Enterprise $145/mo | Contacts (prices shown for 1,000) | Price rises as your list grows | activecampaign.com |
| Brevo | Yes | Starter $8.08/mo | Standard $16.17/mo | Professional $449.08/mo | Email volume (from 5,000/mo) | Price rises with email volume; yearly saves 10% | brevo.com |
| EngageBay | Yes — 250 contacts | Basic $12.74 | Growth $55.24 | Pro $101.99 | User + contacts | Lowest prices need 2-year (biennial) billing | engagebay.com |
| GetResponse | No — free trial | Starter $15.58/mo | $48.38/mo | $56.58/mo | Contacts (prices shown for 1,000) | Annual price; monthly is $19 / $59 / $69 | getresponse.com |
| Keap | No — free trial | From $299/mo (2 users, 1,500 contacts) | — | — | Users + contacts | One plan, billed monthly; ask sales about promotions | keap.com |
| Ontraport | No — 14-day trial | Plus $83/mo | Pro $124/mo | Enterprise $249/mo | Contacts (from 500) + users | Extra users $49/mo each; optional $897 setup | ontraport.com |
| Omnisend | Yes — 250 contacts | Standard $16/mo | — | Pro $59/mo | Contacts (prices shown for 500) | 30% off the first 3 months, then full price | omnisend.com |
| Drip | No — 14-day trial | $39/mo (up to 2,500 people) | — | — | List size | Price rises with list size | drip.com |
“Mid tiers” lists every plan between the entry and top plan. A dash means the vendor has no plan at that level. Prices verified on each vendor’s pricing page on 11 October 2026.
Hidden CRM Costs the Headline Price Doesn’t Show
- Required onboarding fees. HubSpot charges $1,500 (Sales Hub Pro), $3,000 (Marketing Hub Pro), $3,500 (Sales Hub Enterprise) and $7,000 (Marketing Hub Enterprise), one time.
- Minimum spend and long contracts. Creatio requires $10,000 a year and a standard 3-year term for new customers.
- Contact-based pricing. ActiveCampaign, GetResponse, Ontraport, Omnisend and Drip all cost more as your list grows. The prices above are for the smallest list size.
- Seat bundles and extra users. monday CRM sells seats in bundles. Ontraport charges $49/month for each extra user.
- Add-ons. Freshsales charges extra for branded documents and its AI agent. Close bills calling and SMS usage separately.
- Promo prices. HubSpot’s $7 Starter offer and Omnisend’s 30% discount are introductory. Budget for the full price.
- Monthly vs annual billing. Most prices above are annual. Paying monthly usually costs 10–50% more.
The Cheapest CRM for Each Situation
A small team that wants to pay nothing
Zoho CRM Free covers 3 users. HubSpot Free covers 2 users and has the more polished interface. For a solo user, Bigin Free is the simplest option.
The lowest paid price
Bigin by Zoho at $7/user/month. If you need a fuller CRM, Freshsales Growth and Close Solo both start at $9.
Marketing automation on a budget
Brevo Starter at $8.08/month for email, or ActiveCampaign Plus at $49/month (1,000 contacts) for deeper automation. Either costs a fraction of HubSpot Marketing Hub Professional ($800/month plus $3,000 onboarding).
One simple plan with no upsells
Less Annoying CRM at $15/user/month. It has one plan with everything included, so there is nothing to upgrade to.
How We Verify These Prices
- Official source only. Every number comes from the vendor’s own pricing page, not from other reviews.
- Screenshot kept. We save a dated screenshot of each pricing page every time we check it.
- Re-checked monthly. Each update is dated in the change log below.
- Honest limits. Some vendors show different prices by country, run short promotions, or price by list size. We record the USD price shown for the smallest standard tier. If a vendor only offers a quote, we say “quote” instead of guessing.
Spot a price that has changed? Tell us through our contact page and we’ll re-check it.
Choosing a CRM? Start Here
- 18 Best HubSpot Alternatives — full reviews of every CRM on this page.
- Best Free CRM for Small Businesses
- Best CRM Tools for Small Businesses
- Individual reviews: HubSpot, Zoho CRM, Pipedrive
- New to CRM? What is CRM software?
CRM Pricing FAQ
How much does a CRM cost per month?
For a small business, most CRMs cost $7–$25 per user per month on the entry or mid plan. Several are free for 1–3 users. Advanced plans for larger teams run $50–$195+ per user per month.
Which CRM has the best free plan?
For a team, Zoho CRM Free (3 users). HubSpot Free (2 users) is the easiest to use. Bigin Free suits one person.
How much does HubSpot CRM cost in 2026?
Free for up to 2 users. Starter is $20/seat/month at list price, with a $7 promo for new customers. Sales Hub Professional is $90/seat/month plus $1,500 onboarding, and Marketing Hub Professional is $800/month plus $3,000 onboarding.
Why do CRM prices look different on other sites?
Usually for one of three reasons. The article is out of date, it mixes monthly and annual prices, or it shows a regional or promotional price. That’s why every number here links to the vendor’s own page and shows the date we checked it.
How often is this page updated?
Every month, plus whenever we spot a price change. Each update is recorded in the change log below.
Change Log
- 11 Oct 2026 — Page launched. All 19 CRMs re-verified on their official pricing pages. Changes since our 1 Oct 2026 check: Salesforce now lists a $0 Free Suite; Creatio added a custom-priced “Unlimited” plan; Omnisend is showing a 30% discount for the first 3 months. Every other price was unchanged.
